Tips for Marketing your Web site on the Net.
Probably the biggest misconception re marketing your business on the internet in past years is the idea that all you need to do is build your web site, place it on the web and you will have instant traffic. I've seen many people send lots of money doing just this. If you went into Google for example right now and typed in carpet cleaning Sydney, this will return you over 260,000 matches, anybody with a bit of experience on web will tell that if your not listed some where in the top 3 pages but probably the first page, or not really going to get any traffic.
If a carpet cleaner came up to me today and asked me my advice on marketing his business on the web, I would ask him these questions; how internet savvy are you? Do you feel comfortable with the programming required to build and maintain a site to a professional standard? Do you have to the time or even want to do this? And would you be better of being out on the road earning money the best way you know how. Depending on what he says I would probably say 2 words to him Piggy Back Marketing, what this is you advertising your business or service on someone else's well connected site usually a directory service.
The idea here is that for a fee you place your details on a directory service and make use of leverage that you'll get being connect to well ranked site. This sort of clever marketing is beginning to become popular as more and more people find out about it and why not, consider this, you will generally pay $2000 - $3000 to have a customised professional looking web site built for you. Then you have to make annual payments for hosting and domain name registration and then if you don't know how to optimise your web site and do it frequently to keep your site ranked well you have to pay for someone to do that as well. So "Piggy Back Marketing" or renting your own web page from someone who then hosts it for you is really the smartest solution for most small business like yours. Not only will it save you so much time and hassle but will literally save you Thousands of dollars. How? Briefly, in 3 ways
1) First because the web management for you, all the requirements such as hosting, optimising and the marketing of your site is done for you. Your time is better spent out there making money the best way you know how.
2) Secondly you would be very hard pushed even if you knew a little about the web to achieve a better search engine ranking on your own which equates to more target traffic to your web site than your service provider. Why? Because using them is sort of like getting a really well connected friend to get you into the hottest parties on the internet. Simply by hanging around somebody popular on the internet (which is what you do when you advertise with them) you are given a pass to getting your business listed in the top search result pages on the internet.
3) Thirdly, because you will save time and money in managing your own site which includes optimising, management and if you choose not to have a personal web site you will also save on registration & hosting.
I have listed a number of directory services in the "Find a Carpet Cleaner" section of this site. Feel free to contact them directly.
Plus .... For limited time ONLY
If you have already have site I am happy to list your site on my site free of charge.
